Privacy policy (“Massimo Motor”) is considerate of the privacy of our visitors and the individual sensitivities of personal information. At we believe the confidentiality and protection of customer information is one of our fundamental responsibilities. Because privacy and consumer trust are important to us, we provide this privacy statement for you to explain our policies in detail. While information is critical to providing quality service, we recognize that one of our most important assets is our customers’ trust. Our goal is to protect your information.

Information Sharing

You can visit our Web Sites without sharing personally identifiable information. You can visit our Web Sites without telling us who you are and without revealing any personally identifiable information to learn about, our product and service information, special offers and promotions, and investor information. You can also access financial planning tools.

“Personally identifiable information or personal information” refers to any information that identifies or can be used to contact or locate you such as name, mailing address, phone number, email address, social security number, and account number. Use of certain features and tools on this Site requires that you provide us with personally identifiable information. However, you always have the option not to provide personal information by choosing not to use a particular feature.

We may request personally identifiable information in order to enhance your experience on our web sites. There are instances where requests personally identifiable information to provide the web site visitor a service or correspondence (such as promotions and mailed brochures). This information, such as name, mailing address, email address, type of request and possibly additional information, is collected and stored in a manner appropriate to the nature of the data and is used to fulfill your request. The information you provide is used by to improve the services we provide you and to help us promote products and services that are of most interest to you.

To use’s Internet services, such as the Dealer Locator, we require a certain amount of personally identifying information such as name and address to meet your request. We may use this information to identify and access data in the existing relationship we have with you to provide you with the requested services. We may request email addresses as an alternate means of contacting you.

We Collect and Use Anonymous Information

We may gather and store certain anonymous information about your visit, including the name of your Internet Service Provider (ISP), the type of browser and operating systems used to access our site, the date and time you access our site, the website that referred you to us, and the pages you visit (click-through). This information does not identify you personally. This information is collected and used to generate statistics, measure site activity, and improve the usefulness of our sites.

Use of Cookies

A “cookie” is a small text file or text identifier placed on your computer to assist us in providing customized services. We use cookies to provide you with a convenience feature to save you time and provide a more personalized experience on our site. For example, you may log on once during a visit and will be able to access multiple servers without having to log on again and again. We also use the information for internal research on our user’s demographics, interests, and behavior to better understand our visitor’s preferences. We may use cookies provided by WebTrends e-commerce software. You have the ability to accept or decline cookies. Some portions of our Website, such as, however, require the use of cookies for proper function.

Information Use

The information you share with is used to improve the services we provide you and to provide services to you that you request. For example, if you enroll in Pay Online, our account payment services, we will be required to validate your bank account information with your bank. If you request brochures, we may hire a third party fulfillment company to meet your request. We may share information about you with third party service providers (such as companies who assist us in conducting surveys and research to help us provide better products and services). However, your information is not shared with or sold to any other third party entity or individual for that entity or individual’s independent use with the exception of when you request to be added to the mailing list.

Security has reasonable security measures in place to protect your personally identifiable information. This information is protected while being transmitted through a Secured Sockets Layer (SSL) connection. Most web pages that display personally identifiable information are encrypted using 128-bit SSL, which is an industry standard. The following brands’ brochure requests, however, are not transmitted through a SSL connection. In addition, we have security procedures and policies in place to safeguard against loss, theft, unauthorized access, destruction, misuse, and modification of this information after we receive it. However, perfect security does not exist over the internet. If you are an registrant, you can help protect your personally identifiable information by selecting the “Log Out” icon before you close your browser.


Our web sites may contain links to other sites. However, please be aware that if you access these links you will be leaving our site. As a result, we encourage users to read the privacy policies of those sites as we are not responsible for their content, links, or privacy procedures.

Policy Revisions

If we decide to change our privacy policies and procedures, we will post those changes to this privacy policy so our users are always aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. We suggest periodically visiting this page to review our policies and procedures.

Specific Website Provisions

This section addresses this Site’s unique functionality and offerings specific to particular areas of this Site and serves as a supplement to the General Provisions above.

Email Newsletters You may decide that you wish to sign up to receive email newsletters on a particular parts model and site features or to receive newsletters about all new models, special promotions, and site features. In doing so, we will request that you provide your name and email address. Requesting email newsletters and providing your personal information is your choice.


The amount and type of information we collect depends on who you are and how you use eStore. eStore offers products and/or replacement parts. We collect personally identifying information if you visit the site and wish to register, purchase products, request other information, or otherwise communicate with about the products/services offered on the site. When you register on the site, we will request that you set up a User Account and password for “My Profile”. You may choose to enter your product identification number (ATV/UTV) or simply choose the make, year, and model. You may make changes to this information at any time by selecting the edit button in the “My Profile” folder.

If you use eStore to purchase products online, your personally identifying information will be used to complete any transactions that you enter into, including credit card processing and, for independent repair facilities, credit checks, credit services, and debt collection. Your name, address, email address, telephone number, and where applicable, credit card information and purchase details, will be provided to the employees of will fulfill your order. We have installed safeguards to secure and protect the credit card information used for your transactions.

Privacy Policy Overview respects and protects customer privacy. We know privacy is important to you and is vital to our business. As required by law, this document explains our Privacy Policy. We want you to know how we keep our customer information private and secure and how we use the information to provide you a broad range of financial services and products to serve you better.

How do we protect information? We maintain physical and electronic safeguards and have policies and procedures that are intended to prevent unauthorized access to consumer information.

Our banking institution collects information from... 1. Credit applications or from other forms that you give us (for example, your name, address, social security number, income and obligations) 2. Credit reporting agencies (for example, your creditworthiness and credit history)

Sharing of Information

We may disclose information that we collect about your direct transactions (for example, account balance and payment history, as a present or former customer) among and our parent company,

We may also share information about your transactions with us, our affiliates, or others (for example, your name, address, account terms/activity) with the following:

* Companies that perform marketing services on our behalf or with whom we have joint marketing agreements.
* Other nonaffiliated financial institutions, including automobile dealers, with which we have joint marketing agreements.

Sharing with others, as the law allows.

We may also disclose:

* All of the information (see 1-2, above) that we collect about you as a present or former customer to financial service providers (for example, banks, vendors or service companies that provide statement printing and mailing or other types of services) for your accounts with banking institution.
* Information about you to nonaffiliated third parties as permitted or required by law (for example, information provided to credit reporting agencies or in response to a subpoena).

If we modify our privacy policy on how we handle your personal information, we will post the revised information here, with a revised “effective date” at the top of this privacy policy. If there are material changes to this privacy policy or in how we will use your personal information, we may notify you by other means, such as sending an email to you or by posting a notice of such changes on our website. We encourage you to periodically review this statement to be informed of how we are protecting your information.